For over 20 years, the passion and the devotion for the company has been transposed into innovative and exclusive products that demonstrate efficiency and reliability every time. Romstal’s commitment to the clients is a long lasting one and it offers solutions for every type of project in a complex system of consultancy offered to the public for free.
Short history. When was the company founded, what was the number of employees it began with and how did it become a famous brand?
The story of Romstal has begun in 1994, when the first shop was opened in Unirea Shopping Center. The first categories of products that we sold were radiators, central heating, circulation pumps, expansion tanks and propylene piping. The concept of franchise began developping from the first year through the opening of the Miercurea Ciuc branch. In 2000, Romstal finishes the year with a 40 million euro turnover and over 300 employees. The following year, other two branches are inaugurated in Suceava and Constanţa while the number of subsidiaries from all over the country turns to 51. Romstal gets 2nd place in the National Ranking of Private Companies made by the National Council of Big and Middle Romanian Enterprises, in the field of “Wholesale Trade of consumer goods, other than alimentary” and the 8th place in the Big Enterprises category. In 2003 Romstal extends its activity on the European market by opening the first store in Kiev, Ukraine. Romstal Fundeni becomes the fifth store in Bucharest. The network also includes the branches from Sibiu and Piteşti. Romania’s and Bucharest’s Chamber of Commerce and Industry ranks Romstal the fifth in the National Ranking of Firms, in the field of Commerce and the category of Big Enterprises. The multinational Romstal network included 157 shops in 2006. The buildings that use the products sold by Romstal, the ones whose infrastructure includes pipes, fittings, that use piping supplied by the company, air conditioning systems, pumps, radiators, faucets, faience and hone collections are as diverse as the company’s offer: commercial spaces, office buildings, education and entertainment units, and public institutions in a large number. And private houses are even more numerous, where the product palette extends even more because it integrates the ambients destined for bathrooms and lighting. Romstal’s products are found in the headquarters of Billa, Praktiker, Carrefour, Selgros, Pic, Cora, Vel Pitar, Petrom, Lukoil, Mitsubishi Motors, Flanco, various productive units such as factories, storage rooms and market halls, Electrica headquarters, numerous city halls and county councils, in the Parliament Palace and the Justice Palace. Romstal has been included in the “Ranking of the 50 most valuable Romanian Brands” by Business Week Magazine and the “Ranking of the 100 Romanian firms where one should work” by Capital Magazine. Following the “Brands Evaluation Report” made by Brandient, Business Week and D&D Research in December 2006, the Romstal brand has been evaluated at a worth of 32 million euro. In November 2007, during the 14th edition of the Excellency in business ranking, The Romanian Chamber of Commerce and Industry offered Romstal the prize of excellency for the successful local franchise for its 2006 activity. Romstal has dedicated 2013 to Webmarketing, the marketing branch dedicated to the company’s portals, planning and creating communication and promoting strategies through online media. Accomplishments: 8 portals, 200.000 unique visitors per month, 150.000 fans on the official Facebook page and sales of over 500.000 euro. Romstal has recorded 2330 employees in 2013 and a turnover of 330 million euro. Today, Romstal is the leader of the South-Eastern European field and it is specialized in selling plumbing equipments for constructions. For over 20 years, the passion and the devotion for the company have been transposed into innovative and exclusive products that demonstrate efficiency and reliability every time. Romstal’s commitment to the clients is a long lasting one and it offers solutions for every type of project in a complex system of consultancy, offered to the public for free. The company is actively involved in the development of society and the communities it belongs to by supporting projects included in fields such as education, health, sports and ecology. Through its activities, Romstal tries to give help to the society by contributing to the quality of life of the local communities. Also, the company pleads for a proactive attitude towards finding efficient and sustainable solutions for a greener future. That is why Romstal as a company has adopted an energy politics of reducing the resources it uses.
How many stores does Romstal presently have and where are they located?
Romstal has a network formed of 11 stores in Bucharest, 46 branches and 37 agencies (see the map).
What are the company’s trump cards?
Romstal’s mission is to be the main supplier and trustworthy partner of plumbers. Through its 5000 partners network, the company offers both quality products and services and the necessary consultancy. Over the 20 years of existence, Romstal has developed a unique partnership with plumbers all over the country. The products included in the Romstal ranges ensure a good quality/price ratio and they always show efficiency and reliability. Romstal aims to helping its clients and offers the best solutions that compose a complex consultancy process. The team of consultants, each of them qualified at the Romstal Academy, is always ready to give information about the products’ technical specifications, sizing the project and also implementation solutions. The company offers extremely professional service activities for the products it sells. The spare parts are always in stock and the rapid and efficient interventions recommend Romstal as a trustworthy partner of its clients. The assistance system works without cease as the clients can call anytime they have questions about installing the equipments. Having our own transportation network, the products are delivered directly to the client’s address in 24 hours at the most. With a 20 years expertise, Romstal guarantees being the best supplier of solutions in what plumbing is concerned.
What can you tell us about the Romstal Academy?
The Romstal Academy has been created with the wish to communicate the knowledge and experience to the clients and not only to them. Covering a surface of over 1000 square meters that include an amphitheater with a 55 chairs capacity, two class rooms with over 50 chairs and a laboratory with functional products stands, the Academy wants to educate over 5000 installations professionals until the end of the year. The specialized lectors offer technical classes for the company’s employees and our collaborators but also for the installation companies that are partners to Romstal. Plus, the company holds authorization trainings for ISCIR (responsible for technical verification), RSL (responsible for supervising the works) and RVSTI (responsible for supervising and technically verifying the installations). Beginning with October 2005, the Romstal Academy is authorized to organize qualification programs for the job of “Central Heating Plumber”- COR code: 7136.2.4 by the National Council of Adult Professional Formation (The Bucharest Authorization Commission for suppliers of professional formation) – The Ministry of Labor, Social Solidarity and Family / The Ministry of Education and Research. The Romstal Academy organizes classes in Romania (Bucharest, Constanţa, Deva and Suceava), The Republic of Moldova (Kishinev) and Ukraine (Kiev and Lvov).
Did the company access European funds for modernization and technology?
This year, Romstal has accessed European funds of 1.200.000 euro for two projects that were addressed to students and to the persons who work in the plumbing field. The project “Growing the economic competitiveness through the re-qualification of employees from the plumbing field” (CALIN) offers qualification classes for plumbing jobs. The program includes theoretical and practical trainings and professional counseling classes (http://www.calificareromstal.ro/). The second project, “Practice for your career – TECAR”, has offered the chance to gain competences and knowledge by taking part in diverse activities. The practice was made in plumbing firms with different areas of expertise so that the students get the opportunity to see what it means to work in each field: Sales, Production, and Service. In addition to this, the students have participated in practical activities in different departments, which has given them the chance to get in touch with the requests of a job in sales, technical offers, planning etc. They have become accustomed to the commercial activity from a store: what is the working flow, what are the standards, the methods and the requirements. They had the opportunity to see how the company is organized and to follow the rules that ensure the transition from college to the job. They have developed the aptitudes and practical competences by making laboratory activities and applications in the departments of Technical Offers, in Production and Plumbing Service ( http://www.practicaromstal.ro).
The company is actively involved in the development of society and the communities it belongs to by supporting projects included in fields such as education, health, sports and ecology. Through its activities, Romstal tries to give help to the society by contributing to the quality of life of the local communities. Also, the company pleads for a proactive attitude towards finding efficient and sustainable solutions for a greener future. Thus, Romstal has become the main sponsor for EFdeN Team, supporting the youngsters in their initiative to create a solar house that is energetically independent.